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BE website update, from Oli White

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Uploaded by on Aug 12, 2009

Oli has filmed a short video to talk about the BE website, launched recently. He talks about the background to the project, customer feedback and upcoming plans.

Category:

Science & Technology

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License:

Standard YouTube License

  • likes, 10 dislikes

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Top Comments

  • Repeatedly stating that 'you are listening' does not equate to actually taking on board valid concerns.

    If you think that the furore on your forums is about 'the colours' then your are deluded. The new site is aesthetically and functionally poor, you bought into some Soho, Nathan Barley-esque branding company's new clothes.

    It may be embarrassing, but you really must admit the mistake and completely redesign from the ground up.

  • Where did you get the inspiration? Teletext?

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All Comments (13)

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  • Just saying, I like the website...it's clean, no-fuss approach was one of the reasons I chose BE. I can't stand the fuss of most of the other ISP home pages.

  • Dear Oli White, you do realise this is your last job as a marketing director, don't you?

  • It would appear that you are desperately trying to make the companys image how YOU want it to look, when NOONE else likes it.

    Infact, to be blunt, everything thinks its shit. Me included.

    I suggest you do some Market research. Take a screenshot of the main 5 ISP's websites, including yours and print them all out.

    Then ask yourself the following question (regardless of brand, or quality, just based on the company image);

    "Who would i buy Broadband from?"

    The answer is, anyone but you.

  • I used the new website for the first time yesterday. It is bloody awful. The ugliest pile of cack I have ever seen. The idiot who approved this needs to be sacked asap.

    Come off it! Its RUBBISH!

  • "what we are trying to do is listen..."

    Listen to this- ITS SHIT

  • Bad website, bad comeback to the 'Feeback' youve had and bad image portrayed.

    Do you have a tie btw?

    Dont try to fix something thats bad by changing the colour, just replace it, quickly, admit failure people will respect you more.

  • I am so glad I don't have to use the website regularly. I love love love the service! But the website is hideous. Terrible colours and it's now far too difficult to find anything. And what exactly does "Build it. Break it. Tweak it. Blog it. Share it. Take. Give. Be an expert. Or become one." mean?

  • Shut up you gay.

    Worst ever website FAIL!

  • Sadly I agree with monkeyfood.

    More Web2.0 please, shiny this, slidy that ect.

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