http://ListFormula.com That got your attention, didn't it? The title is of interest to people on both sides of the argument, right? Either it's, "Oh, WOW! I'm moving to Breckinridge," or "That is so wrong!" Right? Either of those factions would want to read more.
http://ListFormula.com
Well... that's exactly what you need to do when writing an email to your own list. You need to grab the reader's eyeballs and get them to open up. If you don't, the mail ends up in the recycle bin and your message means zero.
http://ListFormula.com
Here are some tips to make sure your emails are being not only read, but clicked on:
1. Create a killer subject line.
This can be something that you saw in a comic book or in the National Enquirer. It can be something funny that someone said or something that just popped into your head that was crazy and weird. Whatever it is... that's the title you should be using.
http://ListFormula.com
But, you also need to find a way to tie the title into what you write in the body of the email. Your title must have something to do with what's inside your email, or you'll be breaking the law (CAN SPAM 2003), so find a way to tie your outrageous headline and the body of your email together.
http://ListFormula.com
You also want to create curiosity. You want people to wonder what the heck you're talking about in that subject line and open the email. It might be something tied to your niche that everyone is buzzing about, or it could be something in the current events. Use Digg and Stumble Upon and all the social bookmarking sites plus blogs to find out what's going on. Then, just create a title that people are already looking for. Today, it could be something about health care. Everyone is riled up about that, no matter which side they're on.
http://ListFormula.com
2. Keep it short.
You really should have only about five sentences or less in your email. Use it to build that curiosity you started in the headline. Create a story around it and get the click. Make people click to find out how the story continues. Make them work and keep them reading. Keep the intrigue going, and don't let them find out what you're selling, until they get to your sales page... Let that take over from there. More intrigue, less explanation is the rule of thumb.
http://ListFormula.com
3. Always make an interesting redirect for the product.
Never use long, ugly affiliate links in your emails. In an HTML email, using some cool anchor text (words that are hyperlinked) can send people to your sales page. Or, just use a redirect. Create something from your domain that continues to peak curiosity. Make them want to click that link to satisfy their need to know.
http://ListFormula.com
So, this article wasn't about Breckinridge, Colorado legalizing pot (which happened recently). But it made my point. It made you curious and it made you want to read further. And because I demonstrated that the cool subject line worked and you wanted to read more of the article because you were curious. Point proven.
http://ListFormula.com
For more great tips on copywriting and writing profit-pulling emails, visit http://ListFormula.com where we teach it all and much, much more. Whatever level you're on -- from brand new to experienced marketer -- the ListBuilding Club has a level to suit you. Learn all about lead generation, online video, blogging, SEO, and marketing with articles, plus much, much more. Come on by and see how membership in the ListBuilding Club can put your business on track and into high gear today.
Loading...
4:49Earache Qualifies for Medical Marijuana License...by TonyKovaleski743 views
Link to this comment:
All Comments (1)