John Mulligan, SEO-PR, interviews Jennifer Whaley of Century Interactive on the exhibitor floor at SES San Jose 2009. Century Interactive links website sessions to phone calls and tracks those phone calls, chats and clicks that result from print and web campaigns. Jennifer describes the types of clients that Century Interactive caters and, in particular, those clients who don't sufficiently understand clickthroughs and bounce-rates but understand phone calls and helps them understand what key influences are driving their business such as keyword terms, referring websites, etc... Jennifer goes on to describe the analytics that Century Interactive uses when servicing their clients; this includes a java script loaded on a website which captures each website session. To learn more about Century Interactive's innovative Web technology, go to:
http://www.centuryinteractive.com
Great analysis of the features and benefits of click/call conversion tracking!
Mike Stewart
The Dallas SEO Guru
dallasseoguru 2 years ago