The Crate Escape - Carlsberg Commercial

The Crate Escape', is a humorous interpretation by Carlsberg of the film 'The Great Escape'.
It is set in a remote health spa where a group of young guys reluctantly join their girlfriends' at a luxury spa weekend.
The men¹s presence does not seem welcome by the Spa staff as they experience extreme treatments.
Resolving to do something about this, our hero leads the way, and joins forces with the other guys to outwit the spa attendants.
The twist on the tale, instead of trying to escape from the spa, they were smuggling a crate of Carlsberg beer in.
Music from the Elmer Bernstein score for 'The Great Escape' acts as a backdrop to the ad.

'The Crate Escape' ends with the main male character telling a bemused spa receptionist that the couple's stay was "most refreshing" -- underlining the brand's positioning as a reward for achievement.


Agency: FOLD7 London
Director: Peter Lydon

• Category

  Entertainment

[themanfromconnemara]

Love this ad! : )

[prranit]

like if goal.com blah blah

[Gerard Torres]

very good ads of Carlsberg

[Carlos Medi]

freemspointsforever com

[SuperGootman]

I would actually pay to see this!

[TearsProd]

Go to Kinepolis! There is always this ad before the film! It's fucking funny :D

[moffmaface]

why did you watch it on youtube then and still had time to comment...........douche

[paecmaker]

The one I have seen on tv is a bit shorter, they have taken away several scenes.

[artoc007]

RIDICULE !

[bernardevans]

Stupid advert, overly ridiculous premise, way too long, just cant sit through it, and switch over!

[Rantomon]

If you are a man. If you don't want to spend a weekend dry at a health spa. Why not grow a pair, leave, go and find some decent beer?

Here's a new slogan for you - "Carlsberg don't do decent adverts, but if they did it wouldn't change the fact that it tastes slightly better than cats piss"

[ibo ayoubi]

yeah it's awesome but i live in belgium and i get shitty ads instead of these good ones. :(