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Ira Pande on Chetan Bhagat

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Uploaded by on Jan 10, 2012

Author and editor Ira Pande talks about the impact of Chetan Bhagat's writings on the Indian publishing industry. Bhagat's savvy marketing skills have catapulted him to fame. What is the secret behind Bhagat's success? Is his success being driven by the millions of young, aspirational English speaking population of India.

Keep a watch out for a longer audio interview with Ira that will be featured on www.kamlashow.com

Ira is the chairperson of the 2012 DSC Prize for South Asian Literature. The winner of the DSC prize will be announced at the Jaipur Literary Festival in January 2012.

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  • Les bouquins d'un con sont bien lus par les autres cons. Rien d'étonnant. Tel est le cas de Chetan Bhagat dont la connaissance de l'anglais est risible.

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