WebTrends Ad Director for PPC Bid Management at SES New York 2009

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Uploaded by on Mar 24, 2009

Naisan of Webtrends gives the lowdown on Webtrends new Ad Director platform, an integrated PPC management system designed to test and adjust bids, keywords, and associated landing pages on a minute-by-minute basis to give its users the absolute best possible ROI available with their existing infrastructure. John Mulligan of SEO-PR discusses the new platform's advantages with Naisan of Webtrends at SES NY 2009.

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