Naisan of Webtrends gives the lowdown on Webtrends new Ad Director platform, an integrated PPC management system designed to test and adjust bids, keywords, and associated landing pages on a minute-by-minute basis to give its users the absolute best possible ROI available with their existing infrastructure. John Mulligan of SEO-PR discusses the new platform's advantages with Naisan of Webtrends at SES NY 2009.
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