Adelphoi: BBC RADIO 1 'This Is What We Do'

We were commissioned by BBC XTrails to produce a thematic piece of music for the BBC's campaign, 'This Is What We Do'. We composed three tracks using the same theme to reflect the various target audiences of Radio 1, Radio 2, Radio 3 and 4. The theme went on to be used on all of the BBC's corporate and internal branding.

Category:

Music

Tags:

• adelphoi
• music
• bbc
• radio
• theme
• ident
• advert
• branding
• commercial

[oddreport]

I remember this happening, and it shows how passionate the Beeb are