BETTINA LIANO O JEAN "CURVY FIT" campaign - behind the scenes

THE O JEAN CURVY FIT REVOLUTION

BETTINA LIANO, Australia's Jean Queen, is set to release the Curvy Fit range, a new addition to the famous O Jean Collection which was established in 1989 and ignited a fit revolution.

With more room for your boom, the Curvy Fit range is easy on, easy off with no-gap, contoured waistband and designed to lift the butt and elongate the leg.

O Jean Curvy Fit will hug your curves and give you a sexy feminine silhouette and a new found confidence.

The Curvy Fit range is a new fit option, designed to celebrate the female curve. It will allow more women to experience the O Jean collection...and give them confidence in their curves.
said Bettina Liano

Curvy Fit range will be available in two styles; TBL true boot leg and SLIDER a classic straight leg, both in Indigo rinse stretch denim the BETTINA LIANO signature wash. A hipster Rise ensures a comfortable fit that sits not too high or too low on the waist.

More Curvy Fit styles and washes are expected to be released next year adding to the O Jean Curvy Fit range.

With growing list of loyal followers, models and celebrities including PINK, Nicole Richie and Venus Williams, BETTINA LIANO has earned a reputation for designing sleek and sexy denim that flatters woman of all shapes and sizes.

Bettina Liano O JEANS are manufactured in Australia from the highest quality international fabrics and designed to elongate the leg and lift the butt. The fashion-forward collection is continually updated and features Rinse stretch denim as its signature wash.

CURVY Slider and CURVY TBL, RRP $269 available now, in Bettina Liano boutiques nationally.

Category:

Howto & Style

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• Curvy Jean
• O Jean
• Bettina Liano
• Denim
• Jean
• fashion
• behind the scenes