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Customer Obsession Keynote - Jeremy Gutsche (CEO of Trend Hunter)

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Uploaded on Oct 18, 2010

In this customer obsession keynote speech, Jeremy Gutsche discusses how customer focused trends research can help you to create a cultural connection with your customer. He talks about how this level of connection can have far more impact than an emotional connection with your customer. This customer trends / obsession keynote speech was delivered as part of a general innovation keynote for Meetings Professional International.

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