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Serving better ads in Gmail

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Uploaded by on Jan 8, 2010

Ever since we launched Gmail, we've tried to show relevant and unobtrusive ads. We're always trying to improve our algorithms to show better, more useful ads, and this video describes some changes we made to how we serve ads in Gmail. See http://mail.google.com/support/bin/answer.py?hl=en&answer=6603 for more information.

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Science & Technology

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Standard YouTube License

  • likes, 33 dislikes

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  • he's got an afro on his arms...

  • I used to have adblock plus until I started working for an ad agency.

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  • HELP! I keep getting ads about foods that involve Spam when looking in my spam folder! :P

  • "To show these ads, we don't need to store any NEW information."

    Yes because you already store all possible information from each and every email people send and receive.

  • This moron is describing it as a feature. They read your email and create a database for ad relevancy specific to you. It's not important that humans don't read it for now, they store data even emails are deleted and anything happen in future including that data is compromised.

    Emails can tell all about your life and you let google learn, store and use it forover. I am amazed that only a few people are worried after they acknowledged that they wrote an application to stole wifi emails/passwords

  • Does he blink at all in this video?

  • There is no such thing as an unintrusive ad.

  • i hate google ads.. its everywhere.. for god sacke even googleandroid os is full of ads... everywhere that you look its says ads by google..

    you ruining mobile experience of your own mobile and operateing system.

    shame on you.

    I say no to ads. and if you had option subscribe not to see ads i would do it...

    mey be you should consider that.. can you imagine how many people will pay to not to see you r ads...

  • This guy is a robot.

  • they couldn't have found a creeper looking guy to tell us that the Google Bot is reading out personal emails?

  • Even if you ignore the fact that the advertisements are sketchy and intrusive, one must admit that they have a lot of gall to state that their advertising--which is obviously beneficial for them--is somehow done specifically for your benefit.

  • How about no ads - that would really be better.

    I don't like this new system. I'd rather see public service ads.

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