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Dream Garage Ad Campaign ( NIssan Enjoy the ride )

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Uploaded by on Dec 17, 2009

Nissan North America launched its "Life is a journey. Enjoy the Ride." advertising campaign with a two minute television commercial at the 1996 Super Bowl. The spot featured a "Dream Garage" filled with vintage Nissan vehicles and a mystical Japananese character loosely based on Nissan Motor Corporation U.S.A. founder Yutaka Katayama. The Dream Garage featured a number of Datsun Roadsters most notably a silver 1967 Datsun Roadster 2000 which was featured prominently in the print campaign.

from http://www.datsun.org/roadster/literature/dreamgarage/default.html

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Autos & Vehicles

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All Comments (20)

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  • Dogs... love.. trucks!

  • @elninoloco7

    Actually, he is just an actor. I work for Nissan and just today I saw a picture of him with Mr. K at last year's Nissan Z 40th anniversary celebration at Nissan's North American headquarters in Franklin, Tennessee.

  • diefinately Danny Elfman music. I remember when I was a kid Whenever I heard this song I always thought Edward Scissorhands was on TV

  • Love this commercial - makes me think of Alice In Wonderland.

  • i was a set dresser on this job it was Rad to work on we shoot it at sony on the stage the wizard of oz was done on

  • if i pick anything from my childhood memories, i'd say watching this commercal would be the highlight of them all

  • @AirborneLaser i agree

  • That guy is a actor who is supposed to depict Katayama, but its not actually him.

  • I hear Danny Elfman :)

  • @Xcorgi The man in this commercial is Yutaka Katayama HE JUST turned 101 years old! He is the Inventor/Father of the Datsun 510 and the Datsun/Nissan Z cars!!

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