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Communicating Successfully Across Cultures - Marketing presentations; Negotiating terms of JV partnerships; Trouble-shooting and Managing Change: each involves face-to-face communication at crucial points. Through video evidence, John Twitchin shows how damaging misunderstandings occur in Asia: why just because Chinese potential partners can speak fluent English doesnt mean mutual understanding, rapport and confidence is being achieved. An extract from our Doing Business In China event during International Trade Week, April 2008.
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