Uh Oh Cheerios Causes Rainforest Destruction

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Uploaded by on Feb 16, 2010

Cheerios may be good for your heart, but not so good for the world's rainforests, communities and the climate.
http://TheProblemWithPalmOil.org

Cheerios, and other favorite General Mills cereals like Trix, Lucky Charms and Wheaties, contain palm oil-derived ingredients grown on plantations that destroy rainforests in Southeast Asia.

The Facts

*Over 100 General Mills products contain palm oil or palm oil derivatives
*Approximately 85 percent of palm oil is grown on industrial plantations that eradicate the homes and livelihoods of local people
*Palm oil plantations threaten highly endangered species like orangutans, Sumatran tigers and elephants
*Deforestation causes climate change by producing 15 percent of global greenhouse gas emissions
*General Mills markets its products primarily to parents and children, dragging them unknowingly into this chain of destruction

Update: As a result of this campaign General Mills has changed their palm oil policy. Learn more at http://TheProblemWithPalmOil.org.

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  • how can something so little cause so much destruction you asK? THERE ARE LOTS OF THEM THATS WHY!

  • I suppose you should also ban any product that contains sugar, cocoa, coffee, tea, soy, tropical fruit, nuts, beans, etc. etc. as they deforest to cultivate these crops as well. Why is it fair to ask a nation of impovershed farmers to not cultivate their land in the same way US settlers did 300 years ago? When you drive around eastern US & canada, imagine all the roads, fields, towns were all heavily forested before the land was cultivated

  • In some parts of the world such as in Africa, Palm oil is a popular cooking oil, as much as vegatable oil is here in the US....... they sell this stuff pure by the jug retail off the shelf. So please keep focused on the true culprits and stop trying to save the world by nitpicking the little offenders. Next time your in the store check out the palm oil content in the import food isle to get a global perspective on indifference

  • Its unfair to single out General Mills/Cheerios alone when over 50% of ALL consumer products manufactured in the world use palm oil. Most of these products also use significantly more per unit than is contained in a box of cereal. China uses more palm oil than an country in the world. Go pressure their industry for wasting tons unnecessarily instead of picking out an american industry for using a dash by comparison.

  • It kills me because everything I eat has palm oil in it. 1/2 packaged foods have it

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