TVC: Toyota Retail - 'Lifetime of Advantages (TSA)'

Lifetime of Advantages - Toyota Service Advantage

A huge new retail campaign for Toyota goes live this month covering TV, press, online, radio and POS. At the heart of the campaign will be Toyota's new retail direction 'A Lifetime of Advantages', highlighting the value that Toyota delivers not only at the point of purchase but over the lifetime of ownership.

The campaign will be lead by a pair of 30-second TVCs highlighting Toyota's flexible, low finance (Toyota Finance Advantage) and low-cost capped-price servicing (Toyota Service Advantage). Press, online and POS have also been given a fresh new look to mark a new era in retail marketing for Toyota.

The change came about after many months of strategy development into how Toyota could maintain their number one position. Despite being the leader in Australia for almost a decade, fresh thinking was needed to ensure they continued to set the benchmark. Oddfellows was heavily involved in this process, not only putting together the final campaign, but also helping to establish the strategic platform from which it was built.

Category:

Autos & Vehicles

Tags:

• oddfellows
• toyota
• toyota service advantage
• car service
• service
• lifetime of advantages