Time as the New Competitive Differentiator

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Uploaded by on Jul 12, 2010

In this podcast, Linda Popky, president of L2M Associates, a marketing strategy firm (www.l2massociates.com), interviews author Adrian Ott about how understanding the role time plays in the lives of today's customers can give businesses a strategic advantage and help companies achieve market leadership. Adrian Ott is the CEO and Founder of Exponential Edge, www.24hourcustomer.com.

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