Street Guerrilla Marketing: New York Redbulls Guerrilla Projections
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Uploaded by attackmarketingvids on May 27, 2009
For five nights, Attack! professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bulls soccer team, the New York Red Bulls. The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both the team and the energy drink.
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