HormoneOscope

NBC Universals Oxygen Media and AgencyNet have partnered to launch the hormoneOscope, a slick iPhone application thats not afraid to laugh at itself, delivering a unique hormone horoscope based on a womens menstrual cycle. The app gives women a witty indication of their daily moods.
The hormoneOscope may track cycles, but it is no fertility tool. Playing off of the whimsical and playful themes of the Oxygen brand, the hormoneOscope delivers an experience that is, at once, tongue-in-cheek, lighthearted, yet rooted in scientific fact. To bring this tone to life, AgencyNet designed a series of original characters, the Ovulettes, which accompany each days hormone horoscope and embody the mood the user is going through that day. Taking the concept one step further, hormoneOscope allows users to share moments in their life in a social way—creating a bond over common experiences. Users are able to e-mail or tweet their mood of the day.

Category:

Science & Technology

Tags:

• oxygen
• hormoneOscope
• branded
• brands
• applications
• iphone
• apps
• iphone apps
• app store
• ovulettes
• moody
• montly cycle

[MartiKrane]

This is brilliant - I love it! Wish I had it when I was younger. I would really have liked to see how it worked when I was going through peri-menopause and was self-adjusting my doses of transdermal hormones.