Jacob Lagercrantz has worked with environmental issues since 1984, long before green issues were the topic of the day. He worked for Greenpeace Sweden, starting as a volunteer, leaving as Executive Director in 1995. Ever since, he has worked as an environmental consultant with a variety of projects; often projects belonging in the joint area between municipalities and corporations. Since 2004, Jakob is Chairman of the Swedish Association of Green Motorists (Gröna Bilister). He has five children and lives on a farm outside Alingsås.
Jacob talks about where prognosis meets reality, where movement by a large group of customers make the impossible possible, and that we for the sake of the climate must give new thoughts a free reign.
About TEDx, x=independently organize event
In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep
discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)
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