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BIT's 2nd Low Carbon Earth Summit in China (LCES-2012) - Keynote Outline by Tom Haynes

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Uploaded on Feb 21, 2012

Tom has been invited to give a keynote presentation at LCES-2012. This video was recorded in Melbourne in front of an innovative "StraadBeast" sculpture from Holland. This video discusses extending the energy efficiency agenda to include "Eco-Effectiveness" as stated by Bill McDonnough. This opportunity is driven by a deeper level of the Business Case for Sustainability, and represents a strategic business opportunity. How to achieve this? By tapping into the control found in small and medium sized enterprises; fostering business collaboration; improving environmental and social 'literacy'; targeted business coaching; and implementing a collaborative vision... based on some of the leading concepts from around the planet. see http://www.bitcongress.com/Greentech2...

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