Ed Rigsbee describes his upcoming, September 21, 2011, Member Recruitment workshop at the monthly meeting of New York Society of Association Executives. Ed will cover member lifecycle and how to help members become member recruitment evangelists. He will give association executives a different perspective--one of the non-member. In his workshop, Ed will teach association staff how to prove that membership in their organization is a good business decision through demonstrating the total return on investment (ROI) delivered to members. More info about Ed's member recruitment work is available at www.rigsbee.com/association.htm
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