Ogilvy's New Media Guru On Online Advertising

I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry's savviest observers of new media. As part of the agency's "neo" division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike's Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html

Category:

News & Politics

Tags:

• David
• Rittenhouse
• Ogilvy
• Neo
• Online
• Advertising
• Emerging
• Technologies
• Conference
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[veryvictorio]

oh my god this guy is such a douche

[sfbrokers]

garbage

[jcroshi]

what does 'Let us marsh against Philip' mean?

[seifist]

Hows it going man, long time no see! Hey, we should get a drink the next time you're in town you old rascal.

[crispedfuture]

"I think" - oh great, thanks for the opinion bro

[fatnessinstructor]

the future of advertising is tv material mashed up with adverts mashed into it...

[Shyaporn]

Of course he's not in favor of YouTube advertising. It's not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.

[earlybirdsflyhigher]

gosh this guy is bullshit bingo all the way