SOCIAL MEDIA: Crowdsourcing - The Wisdom of the Masses

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Always looking for a competitive edge, companies have begun to crowdsource using the collaborative power of the internet. Crowdsourcing is all about taping into the power of your consumers, acknowledging that many customers interested in an organization or a company are also going to be extremely knowledgeable about your products. Crowdsourcing also gives companies the opportunity to test products before they hit the mass market. From designing their own t-shirts, to measuring craters on Mars for NASA, this ability to harness our collective talents all over the world is one of the most powerful tool to bring about social change.

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Education

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• social
• media
• Digital U
• TVO
• podcasts
• Get Involved
• MaRS
• Social Media
• change
• digital literacy
• marketing
• communications
• mass collaboration
• crowd-sourcing
• social network
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• Wikipedia
• products