Insular Life Centennial Video

Insular Life, the first and the largest Filipino life insurance company, is celebrating its 100th year anniversary on November 25, 2010. As it gears up for this historic milestone, it marked the eve of its anniversary with a salvo of celebrations beginning with the launch of its new branding system anchored on the visual icon of the Philippine Eagle. The Company also raised the stakes for its long-running promotion for policyholders, dubbed the CASHandog. Cellphone loads worth P500 were given daily to three winning policyholders with active policies and who have updated their Customer Information sheet, while mobile phones and a P100,000 prize were given monthly. On November 25, 2010, the grand raffle draw will make one policyholder the winner of one million pesos.
In March, Insular held a Fun Run at the Fort Bonifacio Global City, for the benefit of the Educational Research, Development and Assistance (ERDA) Foundation. As part of its advocacy for quality education, Insular launched two storybooks, The Luckiest Girl in the World and Christmas in February, in July at the Event Area of Market! Market! Mall. The books were distributed for free to 1,000 public and private elementary schools nationwide, which topped the Department of Education's National Achievement Test. A storytelling caravan, 100 Years of Insular, 100 Beloved Filipino Children's Stories, followed soon after the launch during which storytellers visited 10 schools and related a hundred Filipino children's stories. Insular, in a further bid to uplift education, pledged its support to MyShelter's Bottle School project, where the company will sponsor the construction of four school houses and its employees volunteer to help in building the structures.
Insular Life threw its full support to the industry-wide celebration of the Life Insurance Consciousness Week in October, and invited its celebrity endorser Chris Tiu to join during the Fun Walk -- a benefit event for the UP-PGH Pediatric Cancer Ward. Insular employees, moreover, went a step further and that raised on their own P100,000 for the UP-PGH Pediatric Cancer Ward.
As the Company celebrates its centennial on November 25, 2010, it is slated to mark the occasion with the following events: a musicale titled 100: A Musical Journey in C Major, the grand raffle draw of the CASHandog, the launch of its commemorative coffeetable book, 1910-2010, The Century Past, A Century Forward, and a CD containing rearranged Kundiman, and the inauguration of its new building in Cebu Business Park, Cebu City.

Category:

People & Blogs

Tags:

• IL
• avp