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Choose Your Weapon - The Fight Glove Revolution

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Uploaded by on Sep 2, 2009

As Everlast reaches it's 100 year anniversary in 2010, it is imperative that we continue to serve as the premier brand in the boxing arena. In September 2009, we will launch three (3) new fight gloves (The MX, 1910, and Protex 3), marking the first time in our brands history that we will be providing fighters with a choice of fight gloves. "Choose your Weapon" is a marketing and product campaign that encourages the boxer to explore their fight glove options in order to select the right glove that compliments their individual fighting style and physical attributes.




The attached video is a look through the fighters eyes on the perception of their hands, as well as the emotional and physical requirements that go into selecting right fight gloves. The fighters view is complimented by insight on the design origin, construction, and performance characteristics of each glove by the Everlast product Team.

No other brand on the market offers the fighter a choice, and thus it is imperative as the market leader in product and innovation that Everlast remain the Choice of Champions.

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Top Comments

  • Everlast makes great equipment

  • I've seen all 3 up close. Great variety. They feel like they do exactly what Everlast says they do.

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All Comments (34)

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  • The MX look awesome not because I'm a Beaner

  • the 1910's are made in India

  • If I ever have the opportunity to make it in boxing, Everlast would be the company I would want to work with!

  • why does the everlast market guy whisper lol

  • personally i've only ever worn everlast my hands are brittle and there gloves provide great protection for me like pete quillin was sayin it's what fits you best and everlast fits me best no glove is better than the other in general its whats best for you

  • Does anybody know what kind of boots Powell is wearing?

  • everlast sucks! except for the mx pro glove.

  • @pinoyamo no. reyes, grant, ringside, and winning.

  • @pinoyamo Depends on your style, man. Defensive fighters might like Grant more. Punchers likely use Cleto more.  Everlast is kind of in between.

  • You're so tough behind a computer keyboard, what happend kid did mom and daddy confiscate your playstation or new sega? jaja ! you said there are more champions in the sport indeed it is for instance Floyd Mayweather jr . wears grant, Sergio Martinez wears cleto reyes, Juan Manuel Marquez wears cleto reyes bernard hopkins wears grant and Manny Pacquiao wears cleto reyes, the fighters i just named you, are in the pound for pound list. i think you're the faggot that knows nothing about boxing.

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