Note: You can hear a podcast featuring the Martin Waymire team and Eric Schwartzman discussing overcoming digital illiteracy in the workplace here: http://ontherecordpodcast.com/pr/otro/digital-illiteracy.aspx
Martin Waymire Advocacy Communications was pleased to have the opportunity to interview noted social media expert Eric Schwartzman at the Public Relations Society of America 2011 Digital Impact Conference held May 5-6 in New York City. Schwartzman, host of On the Record Podcast and author of the new book "Social Marketing to the Business Customer" -- the first book ever published on social media and business-to-business marketing -- discusses LinkedIn, Twitter and cross-correlating data sets.
This is part two of our interview.
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