PRSUMMITLA -Amy Malin, True Heart Events advises on article searches

Amy Malin, True Heart Events advises on article searches was a panelist for the PRSUMMITLA "Influencing the News Cycle in Real Time" She also offered several PR War stories to illustrate that you need to know what you are pitching to the media, especially networks, because you can burn your contacts easier than it takes to build the relationship and trust of what you pitch.

Social media, starting a small business and influencing the news cycle

Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option. About 50 mostly PR pros, entrepreneurs and multimedia marketers huddled at "PR Chat SummitLA held at the NextSpace in Culver City, CA over the weekend (Nov. 12, 2011) to get the "best practices" in startups and social media.

This writer moderated the Social Media workshop entitled, "How to Marshal & Inform Bloggers, Editors and Content Producers in the Most Effective Way!" The panelists were: Mekahlo Medina, NBCLA NBC Universal; Jonathan Handel (The Hollywood Reporter) and Matt Skallerud (Pink Banana Media).

"You need to know the tools of the business," Keynote Speaker Serena Ehrlich, Attention USA, who spoke on "The Future of Social Media for PR People."

You need to raise awareness of a product through messaging, engage brand fans on all relevant platforms, drive it through digital components and amplify campaigns through advertising," Ehrlich suggested several tools and techniques, offering several outside or third party applications to do the trick.

http://www.youtube.com/watch?v=FwTTlhS84Sk

"A lot of people when starting a small business should remember to include the legal and PR side of things," said That word from Darren Darnborough, founder and strategic director, stucknetwork with one of the worlds largest databases of promo staff in the industry, filling staff campaigns and finding new business easier for staffing agencies by encouraging brands, PR companies and ad agencies to post tenders for campaigns.
Established in the UK since 2002, Stuck For Staff has now launched in the US, Australia, New Zealand and South Africa.

"Don't look at how much PR costs as much as the bigger picture," he told the group. If you get an article in the newspaper and it's posted Online and goes viral there's your ROI."
http://www.youtube.com/watch?v=uLGgq4Rsi8s

According to Mashable.com a new study shows half of all adults are signing onto to the social sites like Facebook, Twitter, Google+ and Linkedin.
For more highlights visit:
http://exm.nr/sZKQT5
For photos of the event and a free Social Media assessment of your company or website contact George McQuade, MAYO Communications, 818-340-5300.

Category:

News & Politics

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• Amy Malin
• True Heart Events
• PRSUMMITLA
• MAYO Communications
• influencing News Cycle
• George McQuade
• business
• media placement