BMW Isetta image campaign
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Uploaded by craigj1966 on Dec 11, 2010
Well-known public spaces in the Bavarian capital, such as Marienplatz, Stachus and many others are the center points of the latest communication campaign from the BMW Museum.
7,500 miniature models of the BMW Isetta -- the diminutive vehicle built in Munich between 1955 to 1962, and one of the most famous 'bubble cars' -- have been produced to greet the citizens of Munich and its visitors. The 5-centimeter model cars are supported by an advertising campaign designed to convey the Museum's greetings from newspapers as well as outdoor posters.
The campaign is capped by a 60-second cinema commercial relating the journey of the pocket-sized Isettas from the BMW Museum to the centre of Munich. Available video includes the spot, image campaign footage and general views.
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