Part 1: - AM Radio's session at SL Pro! Conference in Second Life - Free Content Drives Traffic

"Every car that I've ever owned has just had an AM radio. People, that know me in Second Life, know that I drive a 1959 Edsel in RL. So, that's where the name comes from. - - - You have heard that I hail from IBM. I am an IBM employee. I'm very proud of that. I am Media Diretor at IBM Interactive..." AM Radio: Presentation slides: http://www.nmc.org/files/am-radio-free-content.pdf
http://tinyurl.com/yhrtoj8
Session Description by NMC: http://www.nmc.org/preso/7476
"How do we utilize the concept of free content in Second Life to generate traffic, sales, and interest? This discussion will cover how to create free content that is not just hobbled versions of your normal content but is strategic and desirable content. We will discuss free content as a model to drive traffic to immersive art spaces, as well as a way to sustain those spaces and raise money for charities. You will learn concepts of enabling visitors to engage a space as a social activity and increase their desire to dwell and become experts in your content. Find out how to develop these power visitors and cultivate them as insiders who help build and sustain a community around your content."
Part 1: - AM Radio's session at SL Pro! Conference in Second Life - Free Content Drives Traffic
More on AM Radio's magnificent art, work and impact in Second Life
http://tinyurl.com/yg3lyxj
SL Pro! Conference at NMC: http://www.nmc.org/node/7352
Copyright - Creative Commons http://creativecommons.org/licenses/by/2.5/
This means that you may re-use this without needing to ask permission, as long as you credit the source in writing and adding a link back to the websites shown below:
Bernadette Daly Swanson (HVX Silverstar) http://www.youtube.com/user/hvxsilverstar
and The New Media Consortium (NMC) - on the web by adding a link back to the web site, http://www.nmc.org

Category:

Education

Tags:

• slpro2010
• slpro
• Second Life
• linden lab
• NMC
• New Media Consortium
• AM Radio
• artist
• free content
• IBM
• avatar

[HVXSilverstar]

sorry I missed your comment, Bettina! ugh.. 7 months late. He is the finest... anywhere!

[HVXSilverstar]

@Bettinatizzy so grateful to AM Radio for sharing his motivations and learnings with us!

[Bettinatizzy]

Thank you so much for doing this.