Re: LEGO Friends - SPARK Change

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Uploaded by on Jan 10, 2012

Lego needs to get it's shit together. Watch the original vid here /watch?v=oZbcYYPk1NM

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Nonprofits & Activism

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Uploader Comments (dolphin64575)

  • I'm 21, and I STILL love Legos.

    And what is this female lego line? o:

  • @RhayvenBlood After marketing almost exclusively to boys for years, Lego wanted girls to play with their product, too. So they made a new line with preconstructed buildings, cars, and the like, and told girls 'Look, you can make the lego girls go to the spa, or the mall, or the club, all those girly things you're supposed to like.' Instead of nurturing young girl's creativity and imagination like Lego has been doing with boys for years, they bought into the stereotype -c-

  • @RhayvenBlood -c- that girls don't want to build things, they want what society has been pushing on them for generations. You can watch the vid I'm replying to here /watch?v=oZbcYYPk1NM

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  • @dolphin64575

    That little girl is awesome C:

  • @dolphin64575

    I hate that stereotype...

    I'm 21, female, and STILL love building legos, and have since I was little.

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