A closer look at General Mills' G-WIN open innovation program

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Uploaded by on Jan 27, 2010

Jeff Bellairs, director of General Mills' Worldwide Innovation Network (G-WIN), gives us some insights into the company's aggressive open innovation program in this interview with Chuck Frey at the 2010 CoDev & Open Innovation Conference.

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  • Look at The Ingenesist Project. We are a private think tank in Seattle. We are specifying an innovation economy built on a platform of social media. A great approach for your Work Bench structure.

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