Nike Windrunner

Produced by Emily whilst at AKQA.
Nike was opening a premium customisation studio in NikeTown London. 
Its aim: to let sneaker-heads get closer to Nike by designing their own shoes in free one-on-one appointments with NIKEiD Design Consultants. A VIP experience ordinarily reserved for sporting royalty.
Pre-launch, 50 influential Londoners were invited to NIKEiD London Studio via personalised video message on complimentary iPod nanos.
Post-launch, shoe addicts creating their own design became part of the campaign almost immediately. Their photo, shoe and a line written by them appeared on a kaleidoscopic background on giant video walls in NikeTown London's windows. 
Each kaleidoscope was dynamically created using components from the customer's design -- making every ad totally unique.
These one-off pieces appeared in near-real-time in NikeTown, on the NIKEiD website and on cube installations on the streets of London. 
The NIKEiD street cubes released fast-track studio appointments via Bluetooth and took the unique ads to a wider audience.

Category:

Sports

Tags:

• Cassette
• Playa
• Nike
• iD
• NikeiD
• installation
• advertising
• flash
• sport
• fashion