Outdoor Innovation Future Generali Insurance
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Uploaded by abhioap on Sep 20, 2010
Future Generali Freedom Plus campaign executed by OAP (Outdoor Advertising Pofessionals India Pvt. Ltd.)
Its an innovation to showcase the flexibility of the insurance plan, which is the unique feature of the product. To convey the core idea, all the 100 billboards across 20 cities had showed a person in different postures of easies and flexible form of exercise yet the most effective one in yoga. In Mumbai on mobile hoardings the yoga exercise was actually shown with real movement with a life-like dummy.
OAP executed the campaign. Also to drive a point on how to use the medium as the message, OAP created a campaign design, in which the entire billboard was shown as a flexible unit. This was a work of art by their in-house team of designers and architects.
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