Extreme Brand Management - SDL Tridion 2011

Every time your customers come across your brand, it needs to be consistent and positively connected to their brand-experience, but keeping brand consistency is pretty complicated and a time consuming task.
SDL Tridion enables you to write your marketing content just once and then publish them on your websites, customer's mobiles, social network sites, literature or emails. By automatically rendering them, all channels of communication will be in the same brand- style. You can even change the content written on your partner sites.
Safeguard automatically flags inconsistencies with the brand guidelines you've defined, by crawling through your content on all channels. It even checks if the right terminology is being used.
Freeing up all the time spent policing and controlling the brand, SDL Tridion gives you the ability to provide many content types with different context data, allowing you to globally monitor brand-relevancy and offer your customers an incredible online brand experience.

Category:

Science & Technology

Tags:

• brand
• consistency
• online
• consistent
• messaging
• engaging
• customer
• experience
• brand management
• SDL
• Tridion
• mobile
• smart phones
• software