Alan Mulally of Ford: Leaders Must Serve, with Courage

Alan Mulally, President and Chief Executive Officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.

Related Links:
http://www.gsb.stanford.edu/cldr/
Ford Is Adding Jobs, Expanding Says CEO Alan Mulally: http://goo.gl/9eXZx
http://www.ford.com

All videos from the View from the Top speaker series: http://www.youtube.com/course?list=EC...

Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1K...

The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1K...

Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1K...

The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1K...

Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1K...

The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1K...

The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1K...

There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1K...

• Category

  Education

[mdmaxhunter123]

alan mulally for president!!!

[lffit]

What a charismatic guy!

[Nalaka Kahawatte]

i am a huge fan! definitely one of the best CEOs the world has ever seen.

[Loong-Yi Tan]

This guy is class all around.

[Segun Adu]

What a great leader!

[pontiacGXPfan]

Under him, Ford came up with EcoBoost and MyFord Touch and Lincoln is still a lame duck. And STILL no rear-wheel-drive car other than the aging Mustang.

[urb8t]

why is more people believe that toyota have higher quality?

ford have image problem.

[Stuart McCarthy]

I tend to get the impression that the North American branch

of Ford has lost a lot of it its rugged "blue collar" image.

Personally, I'm not overly enthusiastic about

the corporation's "World Car" scheme.

[nikiverse]

I'm reading American Icon: Alan Mulally adn the Fight to Save Ford Motor Company. It's a nail biter! I couldnt stop reading till Mulally took over bc Ford was in such a tailspin!

[MrUuhhhuuu]

THERE IS A REASON WHY IN 06 FORD STOCK WAS LESS THAN $1. AND STILL WHEN THE ECONOMY WHEN DOWN, FORD DIDN'T. . . ANSWER? THIS MAN!!

[John Russ]

I would love to work for Alan Mullaly or Sergio Marchionne. Both of these guys understand their brand. Not like the average bastard CEO that is so consumed with profits, that hey do not know their own product.

[thegmcar]

that would be GREAT !