Business Advice : 21 people and 4 groups you need to sell to

This business online TV show brings expert advice from Nigel Edelshain, CEO, Sales 2.0, reveals research findings that demonstrate (for technology solutions of $25, 000 or more) that there are 21 people involved in the decision making process.

In this business TV show he looks at how this information should change the way you approach your sales process, as well as how you can identify the four groups of people that you need to be selling to. See this show to find out:

- Why this information is so useful after the first sales meeting
- Why you have to find the 21 decision makers - and then sell to them
- What the risk is if you don’t find these people
- The people that make up these four groups, who they are and what you need to know about them
- How to find and develop ‘coaches’ to really improve your sales

See more business news television shows and get even more of the best expert business advice from Nigel Edelshain at http://www.yourbusinesschannel.com

Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx

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