Nike XX2

"The XX2 is inspired by the F-22, the world's most advanced stealth jet. The idea of coming out of the darkness, a place no one notices, and coming in and getting the job done was very much in line with what we wanted to convey," The commercial is made by W+K

Category:

Entertainment

Tags:

• nike
• xx2
• jordan
• tvc

[claudiuflorea]

Lacrimosa from Mozart's Requiem

[TweetieBirdie768]

THIS IS NOT NIKE ITS AIR JORDAN

[claudiuflorea]

and air jordan is not made by nike?

[snoodballa]

where did you get this actual video from

[claudiuflorea]

I can't say where from ;)

[apple7945]

what song is this

[claudiuflorea]

Lacrimosa from Mozart's Requiem

[UnitedGlorySquad]

This commercial takes my breath away; and it's not just because Mozart's Lacrimosa is beautiful (which it undoubtedly is). Rather, I just love the idea: an ad which highlights, nay, CELEBRATES the concept of the gut-wrenching loss, the heart-breaking defeat.

The imagery, the musical backdrop, the authentic reactions of the actors, etc. This is just a great commercial; I can't put too fine of a point on it.

I LOVE IT!!!!

[cubalian302]

It starts peacefully and then at :12 when the vocals com in, the guy comes from out of the black to steal the ball. Then at :24 when he lifts off, thats when the crescendo starts, and when he dunks, it comes back down. Then the dark, sorrowful music starts when everyone is crying. Then he stands over them powerfully at the end like a bad ass. The motion and the music are so beautifully paired it's stunning. Metaphor at its best. Mozart and Nike and Jordan, great combo.

[fourletteredword]

I AINT GIVIN A HOME VICTORY TO NO NIKKAS

[kalvinklein2]

'all this power that i have'

[sullivan163]

song please

[ovhargro2]

O_O

goosebumps

I has them

[duke00895]

This is a great commerical, it shows the other side of the dream team, the game being stolen from you, and also the calm, state of the one that stole it. he focus,a and finished. enough said.

[Zackattack52287]

I think the point that they're trying to get across is "To achieve your dreams, you sometimes have to crush others'." This is right on the money if you consider MJ, see 1998 NBA Finals, Game 6 @ Utah.

[CeeCeeOSoCold]

That Aint Mj's Son, I Know Tha Ni99a Hahahaha

[RaoulDeChangey]

This is one of the greatest commercials ever made!!! I love the way he turns and looks at the camera at the end of the commercial, so bamf, so awesome.

[Namo4184]

The lights, music, music, directing and editing all represent a dramatization of a moment. the whole 60 second commercial takes places in about 5 seconds. The message being sent is of basking in the crushing defeat of your enemies. The ephemeral XX2 wearer is the only one celebrating among all the losers. It also shows that this basketball thing means a lot to a lot of people.