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Leading Marketers Weigh In On Capabilities for Social Media Success

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Uploaded by on Jan 17, 2012

Partner Christopher Vollmer, global leader for Media and Entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.

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News & Politics

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