Emerald City Design - LG Art

TBWA China approached Emerald City to create a beauty spot for LG's new range of high-end products that would highlight the romance of art and technology. ECD Design Director Cathy Vicaretti flew to China to oversee the shoot,
ensuring delivery of stunning footage for Emerald to transform into a visually captivating story.

Art direction on the spot involved creating a magical electronic landscape replete with diamond microchip fish, crystal butterflies and blossoming electrical cables, animated through an edit combining beauty and product in such a way as to allure the senses to it.

www.emeraldcitydesign.com

Category:

Film & Animation

Tags:

• Animation
• Post Production
• VFX
• Visual Effects
• Art Direction
• 3D
• Design
• Emerald City Design
• Commercial
• Spot
• Advertising
• Company
• Art