LEGO® Friends 2012 TVC

New in 2012 - LEGO® Friends

Category:

Entertainment

Tags:

• LEGO
• friends
• 2012
• new

[ljinbc]

There are so many dislikes because Lego has really misjudged girls with this. Girls don't want dumbed down Barbie Legos, they want regular Legos with girl minifigs. Lego gave into the idea of perpetuating stereotypes. And they are deleting any comments that try to explain why we dislike.

[TheLegolover231]

Ill get them. .................4 the parts

[boato]

Great stuff

[boato]

this is the best thing I 've ever seen in my life

Great job for lego

I will buy them all

and buy for my family

[2KDragon]

WHY?!

[TheZebulenTayler]

This is technically the same as belville. WHAT DO YOU HAVE AGAINST GIRLS AND MINIFIGS LEGO! THE MINIFIGURE IS AN ESSENTIAL PART OF LEGO!

[Kejseren77]

The negative comments about LEGO Friends clearly come from people who haven't parented a girly girl. Yes, some girls (very few compared to boys) play a lot with traditional LEGO sets, but a lot of girls love pink, clothes and beauty salons - regardless what we parents do to get them interested in tree climbing and sword fighting. The LEGO Friends theme is for girly girls - just like Ninjago or Cars are for boys. There is nothing wrong in that.

[BrickBuilder03]

Everyone in that town is girls. LOL

[wolfsrock818]

i got olivia. :) NAMED AFTER ME!!!

[WendelboStudios]

@ljinbc - as far as I know, we never edit or delete any consumer comment, except if inappropriate or illegal. We appreciate any feedback we get.

BR/ Troels Wendelbo, corporate HR, LEGO Group

[LegoFig24]

Who would dislike this video.

[InkWineOilGlass]

For goodness' sake, nowhere has Lego said that this new line is "Legos for girls and the only things girls can play with." Girls have always played with Legos and everyone knows that. It's just an OPTION - a different theme for children who might have different color and storyline preferences. NO ONE IS SAYING THAT GIRLS SHOULDN'T PLAY WITH THE PIRATES/STAR WARS/HARRY POTTER SETS. Everyone griping about this being sexist needs to take a giant, potent chill pill.