When Brookshire's decided to launch "Thanks A Million" -- the biggest promotion in the company's history with more than 142,000 prizes worth nearly $6 million - we created a campaign to not only drive people to the stores, but get them to buy more product as well. Our "stock up" campaign plays on the fact that people are buying so much in order to win, they're running out of room in their houses. This spot -- "At It Again" -- is the first spot in the campaign.
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