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The Marketing Mix with Byrne Murphy

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Uploaded by on Nov 16, 2009

In "The Marketing Mix", Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Byrne Murphy, Darden MBA Class of 1986 and Founder/CEO of Kitebrook Partners Limited.

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  • A good marketing strategy is the key to success.

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