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Designing For Engagement

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Uploaded by on Apr 21, 2008

Excerpt from Forrester's Marketing Forum 2008. Forrester Research Principal Analyst Kerry Bodine explains how designing for engagement means understanding how to build usefulness, usability, and desirability into customer experiences. April 9, 2008 in Los Angeles.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

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  • great material to share, would be better if the video showed the slides being presented to attendees. Some things are lost without the visual cues.

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