The real Chef Boyardee 1956

Chef Boyardee

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Entertainment

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[f328owner]

15 cents a can what a deal!

[JxT1957]

Chef Boyardee.. best tasting food in a can

[songster1953]

@LeGrande  Chef Boy-Ar-Dee products were produced and marketed for the majority of Americans who were not of Italian background and were not familiar with real Italian food and had no interest in preparing it from scratch. These were the days before Italian cooking was mainstreamed into our culture. In his own way Chef-Boy-Ar-Dee helped to popularize Italian food for the masses but in doing so he also unintentionally helped to reinforce the image that Italian food was nothing but pasta.

[BabygirlAngie70]

@f328owner a serving ...not a can

[rachelarther]

@fromthesidelines Thank you so much for your quick response. I will start searching Love of Life!!

[fromthesidelines]

This looks like this is from a kinescope, 'rachel'. Even though this commercial is on film, it appeared during a live TV episode- probably "LOVE OF LIFE", a daytime CBS serial which was primarily sponsored during the '50s by American Home Products, one of whose subsidiaries was American Home Foods, the makers of "Chef Boy-Ar-Dee" products. A complete episode from 1953, with a different "Chef Boy-Ar-Dee" spot, is on YouTube...

[rachelarther]

@fromthesidelines Do you know where this footage, "The real Chef Boyardee 1956" came from? I would love to find this spot on the movie or variety show is came from. 

[Timmyjforsale2011]

Hey FreedomofSpeach2007 what TV show is this from? I assume this was from a variety show of some sort, right?

[rachelarther]

I LOVE this video... where did you find it?!

[LeGrande]

From what I understand, Boiardi's sauce was quite sweet, which appealed to American tastes. But along with sugar, carrot purée was used. Only garlic and onion were used as spices.

[wseabuck]

They say .15 cents a serving, not a can. He said a can had two servings...price .30 cents a can. More believable.