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The "Disney" Strategy

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Uploaded by on May 15, 2008

An excerpt from an MBA lecture on "Creative Decision Making" for Aston Business School. Here Matt discusses the creative strategy attributed to Walt Disney.

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Education

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  • @neuraxon77 Impressive. 

  • @Mu5clehead The 69 pages I read of it one lazy afternoon at the library were good.

  • @neuraxon77 Good book?

  • the advantage of the disney strategy is each part - dreamer, realist, crtic has its own body language and verbal language including questions to trigger that part of the process. By moving through each part on their own, people can avoid contaminating a dream or the dreamer with critical thinking. As a result only theplan to implement the idea is critiqued and evaluated.

  • Sounds similar to De Bono's Six Thinking Hats.

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