New Balance Beijing - Simulation of Digital Signage Visual Impact if Projected onto Shoes Shelf

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Uploaded by on Oct 4, 2009

HD Video. Computer vision eyetracking only. 2.5 sec max human attention model of visual impact. New Balance LOVE/Hate latest commercial is projected onto shoes shelf (yellow rectangular). All key elements of NB commercial are automatically ranked by visual impact. Top part of ranking corresponds to results as seen by person watching entire sequence. Bottom row corresponds to focus group (2.5 seconds max of attention given digital signage by average shopper), where all visual impact values are normalized by viewing duration.

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Science & Technology

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