Fifa's official campaign for the 2010 World Cup, 1GOAL, was launched in Australia on 6 October 2009, by ActionAid Australia CEO Archie Law, Minister for Sport Kate Ellis, Footbal Federation Australia CEO Ben Buckley, Julie Owens MP for Parramatta, Socceroo Vincenzo Grella, Matilda Sarah Walsh and ASPBAE Director Bernie Lovegrove.
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