Selling Better Health : e-Patient Connections

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Uploaded by on Mar 24, 2010

A health care revolution is underway. But it's not being driven by a breakthrough drug or policies coming out of Washington, DC. It's being led by empowered patients who are seeking information, sharing data, and selecting their own treatments more than ever before. At e-Patient Connections, a diverse community of health communicators and marketers gathered to explore innovative ways to reach and engage today's digital health consumers.

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