Nestle Kills Workers!!! The Saga of Unprecedented Brutal Dispersal of Nestle Mgmt. Against The Striking Workers in Nestle Philippines Cabuyao Factory. Part 3 of 3

Behind Nestlé ad blitz
Media such as print, radio, and television continues to be bombarded by Nestlé commercial advertisements, featuring big names in Philippine show business. Vilma Santos, Cesar Montano, Tweety de Leon, Margie Barretto, Ruffa Gutierrez, Ai-Ai delas Alas, Edu Manzano and Kris Aquino are only some of the highly-paid personalities promoting the values-oriented "Choose Wellness, Choose Nestlé" commercial aphorism.

What the public does not know (or what might have been kept from their knowledge), the Swiss-owned multinational company covers up its most atrocious acts against its workers and scoffs at the Supreme Court (SC) decision by way of conditioning the public with the hypocritical "choose wellness" ad. Nestlé promotes a culture of deception while denying justice to its workers for more than six years now.
The Nestlé Cabuyao workers in Laguna, Philippines went to strike on January 14, 2002 when the company used as pre-condition in the collective bargaining negotiations the non-inclusion of the workers' Retirement Benefits. Despite the sacrifices perceived by the workers, the legitimate strike is backed by the 1991 SC decision affirming the NLRC (National Labor Relations Commission) decision that the Retirement Benefits is a legitimate collective bargaining agreement (CBA) issue.

Unfortunately, the workers' picketline which was supposed to barricade the company gates was often destroyed by the management's brutal rampage. Company guards, goons, police and military are garrisoned within and outside the gates.
The campaign "There's Blood in Your Coffee, Boycott Nestlé" was launched by the workers as one of the leverages to air their legitimate grievance to the public and compel the Nestlé management to settle the labour dispute. It also aimed to counter the vast influence of Nestlé in media as well as its monopoly in the Philippine market.

At the start, the campaign hardly affects the company's market reputation. However, the campaign caught popular attention and gained wide support in the local, as well as the international community, when two Nestlé unionists were murdered consecutively in September 2005. Luciano Enrique Romero Molina, a Sinaltrainal leader and Nestlé worker who was among the many workers tagged by Nestlé as persona non grata, was murdered on September 11 in Colombia. Diosdado Fortuna, Nestlé Cabuyao union president and chairman of Pagkakaisa ng Manggagawa sa Timog Katagalugan-Kilusang Mayo Uno (Solidarity of Workers in Southern Tagalog-May First Movement), was murdered while on his way home from the picketline on September 22.
Many believe that the murder of the two Nestlé workers is not coincidental. The murder of Nestlé Cabuyao union president Meliton Roxas in front of the company gates during their strike in 1989 is another case to prove Nestlé's blood debts to its workers.

The SC ruled on the labour dispute in Nestlé Cabuyao on August 22, 2006, reaffirming its 1991 decision; hence, directs the Nestlé management and union to go back to the negotiating table to pursue the CBA negotiations.
The Nestlé management persistently snubs the highest court of the land. In fact, in its statement in a news article, Nestlé claimed that the workers who tried to barricade the company gates on January 14 are no longer Nestlé workers (Niña Catherine Calleja, "Workers at multinational food firm barricade factory", Philippine Daily Inquirer 17 January 2007: A15). Such a statement diverts the real issue and is a blatant disrespect to the latest SC decision.
The ads blitzkrieg came in time and attuned to complement the news statement after January 14.

As Nestlé lavishly spends millions in ads, we have to scrutinize well enough their many purposes, aside from the endorsement of products and conquering the market. After probably knowing the real score, we don't have to choose wellness if it's Nestlé. Do we?
Marlon TorresPublic Information Officer

DOWN!!! DOWN!!! NESTLE!!! NESTLE KILLS WORKERS!!!


BOYCOTT ALL NESTLE PRODUCTS!!!

For more information contact us at ufe_mailbox@yahoo.com or visit us at http://www.blood-in-your-coffee.blogspot.com/

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[Egloria72]

How come that the justice system in the Philippines always favors the Employer. If the Supreme court can't keep the balance of justice, who else

[libertarianPinoy]

As a Filipino, I'm extremely angry at these socialists.

You believe u have d "right" 2 a wage u deem adequate? Enough 2 feed & educate ur family? What abt d "rights" of d farmer dat grows ur food or d teacher dat teaches your children? How do u know dat ur contribution 2 d economy is sufficient 2 meet their needs?

Who should determine that? The free market price system or d most violent mob? As if every fascist dictator didn't arise from similar circumstances. Ginagago niyo lamang ang mga Pinoy!

[fnavarro1130]

Sephroe, you are so narrow minded typical idiot...why don't you try to work in the Philippines under the same condition these workers are suffering and then tell me if you still have the same perspective....

[testla19054]

typical americunt

[Sephroe]

(continued)

Take it upon yourself to control your future for the better, don't demand others to take care of you and expect them to. Support yourself and be your own boss, create a company you believe in, support companies and people you believe in, and you will be contributing to a better world without these pointless riots. If nobody will work for Nestle then Nestle can't survive, so don't work there.

learn financial literacy so that you can empower the world with your mind, not with hate.

[Sephroe]

(continued)

Entitled to a union, entitled to a retirement, entitled to promotions, entitled entitled. That's not the case. In the information age we are all entitled to our future but it only becomes what we make of it. Be an employee all your life and you will support these companies by making money for them, be an employee for yourself and build your own business and you can put companies like Nestle out of business.

[Sephroe]

Call me a capitalist or whatever you want, I'm support and encourage business but I also believe that all actions are the result of personal choice and responsibility.

Unfortunately for the average person this is no longer the industrial era, unions are out dated and the idea of working hard to make money is no longer the case. The reason the gap between the rich and the poor grows is because the poor keep thinking poor thoughts. They believe they are 'entitled'.

[EITHAN05]

I think ur the retarded and savage at all....too bad!!!

[mustangwner2003V6]

Trying and Failing are two different storys pal. Spare me the bullshit. once again we have the best country.