Time For Change (English)

This 30-second PSA created by the Bahraini Society for Womans Development (Bahrain Women Union), targets a youth audience and aims to catalyze them to think about their future and create an attitudinal change towards self-responsibility. The PSA begins with an extreme close up of the hand of a clock dramatically ticking off seconds. The scene flashes between a young man watching the clock tick and rapid subsequent images of him turning and thinking in a hall of mirrors. The clock strikes twelve, and a chord strikes. The young man points directly to the viewer and says, Its time for change. The next image pictures his feet on a trampoline steadily rising higher and higher. His arms and hands fly overhead. A voice delivers a message in English, Reach higher and higher. Learn. Try. Give. We can help you fly. The final image of the boys rising body dissolves into a white background that displays the organizations web site and contact information. The PSA will be used in youth groups and retreats to motivate young people to overcome their inertia. The PSA was created in English because it is a language that many young people look towards to define social norms.
Director: Nadia Ismail Mudhaffar / Email: na6611@yahoo.com
This PSA is available upon request, in English to broadcasters and organizations who wish to distribute it rights-free.

Background:

From April 12 May 3, 2009, Alison Fast & Chandler Griffin of Barefoot Workshops led a three-week program in Manama, teaching Bahraini organizations how to write, shoot, produce, and edit Public Service Announcements (PSAs) to raise awareness about important social issues. Nine PSAs were produced on such topics as: women's access to IT, women participation in the 2010 national elections, domestic abuse, illiteracy, and youth empowerment.

The aim of the workshop was to foster greater civic participation, activism and debate by teaching civil society organizations how to create messages that can improve their societies from within. This program was funded by the United States Government Middle East Partnership Initiative (MEPI).

Please contact: info@barefootworkshops.org for more information.

Category:

Nonprofits & Activism

Tags:

• Barefoot Workshops
• MEPI
• Arabic
• Public Service Announcement
• PSA
• Manama
• Bahrain
• Middle East
• civil society
• message
• media advocacy
• public campaign
• women
• Nadia
• Ismail
• Mudhaffar
• Bahraini
• Society
• Womans Development
• Union
• youth
• youths
• young people
• inspiration
• motivation
• dreams
• vision
• success
• help
• active cool
• culture
• norm
• social
• life
• reach
• progress
• education
• future
• time for change

[xTheRiLi]

wtd ???

A boy and they say : the Bahraini Society for Womans Development (Bahrain Women Union)

0:33 its tum for ching << lol