Darden Professor and Author Jeanne Liedtka on "The Catalyst"

"The Catalyst: How You Can Become an Extraordinary Growth Leader" from authors Jeanne Liedtka, Robert Rosen and Robert Wiltbank was published in March 2009. Mid-level managers may have absolutely no clue where to begin in the quest for growth; or they may have some ideas but not a shred of data to prove that any of them will move the revenue needle. And these managers face not only stretch goals but also, paradoxically, the many obstacles to achieving them-such as inflexible processes and a passion for data and analysis-that are common in large organizations. The most valuable lessons for these managers come straight from their peers: the managers within mature, established corporations who have the talent and skill for driving organic growth. Like chemical catalysts, they make things happen quickly that wouldn't without them, mostly by virtue of their ability to navigate between two worlds: the corporate world, designed for stability and control, and the entrepreneurial world, which is defined by uncertainty. It is the stories of these growth leaders that the authors tell in "The Catalyst". Visit the Darden Executive Education website for information on the course on Leading Organic Growth at http://www.darden.virginia.edu/exed/programs/default.aspx?stage=sem&id=78.

Category:

Education

Tags:

• Liedtka
• Darden
• School
• Business
• MBA
• Batten
• innovation
• Entrepreneurship
• Catalyst
• Leadership
• Growth
• Management
• Rosen
• Wiltbank
• executive development
• LOG
• organic growth